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Journey to Middletown

The sign is getting put together piece by piece. Check out the progress!

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EXCITING THINGS ARE HAPPENING!
On Thursday, August 30th the crew broke ground on the sign for our state-of-the-art new dealership —Diamond State Harley-Davidson® in Middletown, DE. Stay tuned for more updates on our Journey to Middletown!

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STAY UP-TO-DATE WITH THE LATEST NEW ON OUR BRAND NEW DIAMOND STATE HARLEY-DAVIDSON® DEALERSHIP BY FOLLOWING #JoinTheJourney ON SOCIAL MEDIA!

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Welcome to the all-new, state-of-the-art Diamond State Harley-Davidson! This new dealership, located in Middletown, DE, is being built from the ground up with the Harley® rider in mind. It will have all the modern amenities today’s riders demand but maintain the authentic brand experience that has been part of the Harley heritage for over 115 years. It will be bigger and better in every way and will provide customers with a dealership designed specifically for the rider and all their needs! Take a look at some of what you can expect in the new dealership!

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Check out these great new amenities that you'll find at Diamond State Harley-Davidson:

  • The new dealership is being built from the ground up with the Harley® rider in mind.
  • Rommel Harley-Davidson® has hired Fresh Design Group International to design the new dealership. The project completion target date is 2020.
  • It will provide customers with a dealership designed specifically for them with state of the art amenities.
  • Rommel Harley-Davidson® currently located in New Castle, Delaware will ultimately transition to the new facility.
  • The new dealership in Middletown will be the premier place for area Harley® enthusiasts.
  • We will have a permanent Heroes Memorial to honor our Military and First Responder Heroes.

"Rommel is known for delivering outstanding customer experience. This new facility will provide our customers with what they’ve been telling us they want, like expanded service capabilities, a larger selection of motorcycles, a huge parts and accessories inventory, the latest in Harley-Davidson® fashion and most of all a great location with tremendous amenities close by,” stated Dave Rommel, Owner and Dealer Principal. “It will also be one of the only Harley-Davidson® dealerships in the country to have a permanent memorial dedicated to our American heroes including military and first responders,” Rommel continued.

“Riders in the area needn’t worry,” said Rommel Harley-Davidson® President Brad Hopkins. “We, at Rommel, are committed to the brand, the lifestyle and the people who share our passion for riding Harley-Davidson® motorcycles. The Smyrna location is ideally situated in the central part of the state and will serve the riding community well until our new Middletown facility is completed. The new dealership in Middletown will be the premier place for all Harley® enthusiasts and their families. With the Heroes Memorial, a state-of-the-art building and technology, and the multitude of restaurants and bars in Middletown, there will be plenty to see and do for all riders.”

Join us on this incredible journey, and keep up to date on our progress simply by following us on Facebook, or signing up to receive email updates through our website here.